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North American Bancard
Sunday, February 25 2024
Become a Reseller for Merchant Services

Wondering how to become a merchant services agent? Maybe you don’t know how the credit card processing program works and want to understand its basics? Well, whichever reason has brought you here, this comprehensive guide will help you understand how to become a merchant account reseller and how the merchant account reseller program works, along with many more useful things. So with that said, let’s get started:

Process of Becoming a Credit Card Processing Reseller

The process is not really hard; you just need to understand who is who and what is what and you will be quickly able to figure out how to become a merchant account reseller. So basically there are two ways you can become a merchant services agent, and we will discuss both of them below:

  • Being MSP: Short for Member Service Provider, MSP, or also known as ISO (Independent Sales Organization), is usually a company (it can also be an individual) that is directly connected with the bank. However, if you go with this route, you will have to pay a large chunk of money to the bank on a yearly basis to establish a relationship with them and enjoy various perks like low buy rates and continuous support. However, the amount you pay to the bank per year can be up to $10k or more, and since you are just starting out, you won’t have this much money. Plus, some banks don’t even sign up individuals and require them to work with their registered MSP.
  • Working with MSP: This is the second method of becoming an agent where you will be working with an MSP that is directly registered with banks like the SMG ISO agent program. Now obviously, you won’t get the buy rates that the bank is offering, you will get a rate that will have MSP’s commission added to it. But considering that the MSP is paying a hefty sum of money to the bank per year, this is more than a reasonable deal. A good MSP or ISO partner program will provide you with ample learning resources and continuous support so you will be able to learn quicker and ultimately earn quicker.

Now that you know the difference between both, you should not have any problem with joining a merchant services reseller program. However, there are some more things you need to understand before you dip your toe into this field. So for that, we will cover things like how this program works, what your responsibilities will be, and some things to look for in a suitable ISO partner program.

How Does The Reseller Program Work?

The process is pretty simple and straightforward. Assuming you are working with an MSP/ISO, you will get a ‘buy rate’ from the company. You can call it the profit of the MSP program. Now when you deal with a merchant, you will have to add your own profit to that buy rate and offer it to the merchant so that whenever a transaction is made, both you and the MSP will get a piece of it.

For instance, if you join a merchant services program that is offering you a buy rate of 2% + 20 cents, you can resell it to the merchants for 2.3% + 25 cents. These additional %0.3 + 5 cents will go in your pocket. Now, this looks like nothing compared to the work you will put in converting the merchant. However, this amount will be charged for each transaction the merchant makes on credit cards.

This means that if the merchant processes 100 credit card transactions with an average of $10 per transaction, then it becomes $1k. So you get, 0.25% x 1000 = $2.5. Now also add 5 cents for each transaction which will be $0.05 x $1000 = $50. So the total becomes $52.5 in recurring monthly income. Now that’s the income from just one merchant.

If you sign up 10 of them a month in your first year, your monthly income could be $5200+ per month in the second year. So you can keep adding merchants to your portfolio and keep increasing your income.

Responsibilities of a Merchant Services Reseller:

Your main responsibility will be to sign up as many merchants as you can because that is the sole factor behind your monthly income. Here are a few more things that’ll be on your plate once you become a credit card processing agent:

  • You will have to first learn everything about the products/services you will be selling to merchants
  • You will have to educate merchants about what you are selling and persuade them to sign up for your program.
  • You will have to help the merchants in completing necessary paperwork and setting up their merchant accounts with the MSP.
  • You will have to work continuously with the merchants you sign and offer them support whenever they encounter a problem.
  • You will also have to actively search for new merchants and pitch them your products/services. Most of them will show reluctance, keep paying them friendly visits, and help them without asking for anything in return, some of them might convert soon.
  • You will have to keep a continuous track of your progress, how many merchants you signed up, how much you are making, what your monthly goals are etc. (Some good ISO programs offer web-based dashboards for performance measurement).

These are a few important things that you will be doing on a daily and weekly basis as a credit card processing reseller program agent.

Things to Look for in a Suitable Reseller Program:

The policies, procedures, and rules of merchant programs vary, which is why you need to be very careful when choosing one. We have already discussed the things you need to look for in a program in this guide - Selecting the Best Merchant Services Agent or ISO Program. However, to provide you with a basic idea, we have covered some basics you should remember below:

  • Their Buy Rate: The MSP/ISO you will be working with should have a lower buy rate as merchants will prefer to pay a low fee, which is why a program with a high buy rate won’t get you high sales. Shaw Merchant Group eliminates the concept of buy rate with cash discounting, making it easier to get more merchants. Read about it here (Link to the guide on cash discounting)
  • Monthly Sales Quota: Some merchant processing programs require you to make X number of sales to keep earning the residual coming from your merchants, avoid them at all costs. Your residuals should stay yours no matter how many sales you make.
  • Customer Support: Go with the merchant processing program that offers the best customer support. You don’t want to be stuck in a position where a merchant is having a technical issue, but the processing company is not answering your phone.
  • Freebies: Some of the top merchant services programs offer freebies like a free POS terminal and signage to let customers know the merchant accepts credit cards. These things really help when you pitch your program to the merchants.

There are many more important factors you need to look for when joining a credit card processing reseller program, make sure to read out detailed guide this subject.

FAQ:

Who Can Become a Merchant Services Agent?

To be honest, anyone can become a merchant services agent as long as they are disciplined, self-reliant, and go-getters.

Granted, you will have to study a lot at the start about the programs you will be selling and the techniques to sell effectively, but once the ball starts to roll, you will find it easy to work in the industry.

How Much Can a Merchant Services Reseller Make?

There is a lot of potential for how much you can make. Here is an example, you might make $500 off of a single merchant.

If you manage to sign up 15 merchants per month, then in 5 years, you could be making $37,500.00 in monthly recurring income without doing much. Keep increasing merchants, and your income will increase.

How Do I Become a Merchant Account Reseller?

It’s simple, just select a good merchant account reseller program, talk to them, discuss your concerns, and once you are satisfied, fill their form.

You might be required to provide them with some documentation, just follow what they tell you, and after some verification work, you’ll be registered as their merchant accounts reseller.

Over to You:

See, it’s not really hard to be a merchant account reseller, plus the perks of being your own boss and no income cap really make it an appealing business model. However, just be careful when joining a credit card processing reseller program as you don’t want to be bound by unfair rules and regulations.

Posted by: Scott Shaw AT 12:48 pm   |  Permalink   |  Email

Merchant Services Reseller Program

A merchant services reseller program is a partnership between a merchant services provider and an independent sales organization (ISO) or individual looking to resell payment processing services to merchants. The reseller acts as a middleman between the merchant and the provider, offering a range of services such as credit card processing, mobile payment solutions, and point-of-sale systems. Resellers earn commissions on the sales they generate and often receive training and support from the provider to help them succeed in the industry. This program allows individuals or organizations to start their own business in the merchant services industry without the need for significant upfront capital or expertise.

To become a merchant services reseller, you typically need to submit an application to a merchant services provider or ISO that offers a reseller program. The application process may involve providing information about your business, your sales experience, and your goals as a reseller. Once approved, you will receive training on the provider's products and services, as well as access to marketing materials and support to help you start selling. As a reseller, you will work independently to find and sign up new merchants to use the provider's services, earning commissions on each sale. With the right combination of sales skills and dedication, you can build a successful business as a merchant services reseller.

In the world of e-commerce and online transactions, payment processing is a crucial aspect of any business. White label payment processing offers a unique opportunity for entrepreneurs to enter the merchant services industry and provide payment processing solutions to businesses of all sizes. In this comprehensive guide, we will explore what white label payment processing is, how to become a merchant services reseller using white label payment processing, and how much it costs to become a payment processing reseller.

What is White Label Payment Processing?

White label payment processing refers to a business model where a payment processing company provides its services under the brand name of another company. In other words, a white label payment processor allows businesses to offer payment processing solutions to their customers without having to build their own payment processing infrastructure.

White label payment processing services typically include:

  • Online payment gateways
  • Point-of-sale systems
  • Virtual terminals
  • Mobile payment solutions
  • Fraud prevention tools
  • Reporting and analytics

By partnering with a white label payment service provider, businesses can offer a seamless and secure payment experience to their customers while focusing on their core business offerings.

How to Become a Merchant Services Reseller Using White Label Payment Processing

Becoming a merchant services reseller using white label payment processing involves several steps. Here are some key points to consider:

1. Research and Choose a White Label Payment Processing Provider: Start by researching various white label payment processing providers and comparing their services, pricing, and support offerings. Choose a provider that aligns with your business goals and values.

2. Sign Up as a Reseller: Once you have selected a white label payment processing provider, sign up as a reseller or partner. This usually involves filling out an application form and providing some basic information about your business.

3. Customize Your Branding: Work with the white label payment processing provider to customize the payment processing solution with your branding elements, such as logo, color scheme, and messaging.

4. Integrate the Payment Processing Solution: Integrate the white label payment processing solution into your existing systems or website. This may require technical expertise, so consider hiring a developer if needed.

5. Market Your Services: Once the white label payment solution is up and running, market your services to potential clients. Highlight the benefits of using your payment processing solution, such as fast transactions, secure payments, and reliable support.

6. Provide Support and Customer Service: Offer excellent customer support and service to your clients to maintain customer satisfaction and loyalty. Respond promptly to inquiries and resolve any issues that may arise.

7. Grow Your Business: Continuously monitor and optimize your payment processing services to improve performance and attract new clients. Consider expanding your offerings to include additional merchant services, such as loyalty programs or marketing tools.

How Much Does It Cost to Become a Payment Processing Reseller?

The cost of becoming a payment processing reseller using white label payment processing can vary depending on the provider and the services offered. Here are some key cost factors to consider:

1. Setup Fees: Some white label payment processing providers may charge a one-time setup fee to customize the payment processing solution with your branding and integrate it into your systems.

2. Monthly Fees: Most white label payment processing providers charge a monthly fee to access their services and support. The monthly fee can range from a few hundred dollars to several thousand dollars, depending on the volume of transactions processed.

3. Transaction Fees: In addition to monthly fees, white label payment processing providers typically charge a transaction fee for each payment processed through their system. Transaction fees can vary based on the payment method used (e.g., credit card, debit card, ACH) and the volume of transactions processed.

4. Support and Training Fees: Some white label payment processing providers may charge additional fees for training and support services, such as onboarding new clients or troubleshooting technical issues.

5. Marketing and Sales Costs: To attract new clients and grow your business, you may need to invest in marketing and sales efforts, such as advertising, promotions, and lead generation.

Overall, the cost of becoming a payment processing reseller using white label payment processing can be a significant investment. However, the potential for recurring revenue and business growth can outweigh the initial costs over time.

In conclusion, white label payment processing offers a lucrative opportunity for entrepreneurs to enter the merchant services industry and provide payment processing solutions to businesses. By partnering with a white label payment processing provider, businesses can offer seamless and secure payment experiences to their customers while focusing on their core offerings. To become a merchant services reseller using white label payment processing, follow the steps outlined in this comprehensive guide and consider the cost factors involved in starting and growing your payment processing business.

    North American Bancard is a registered ISO of BMO Harris Bank N.A., Chicago, IL, Fresno First Bank, Fresno, CA, and Citizens Bank N.A., Providence, RI.

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