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Shaw Merchant Group
Thursday, February 01 2024
Selling Merchant Services Pros and Cons

All around the world, there are thousands of businesses that use vital services that are referred to as merchant services. These are services such as payment processing, which is what allows businesses to accept and process payments so that they can make a profit on their product. Without these services, businesses would be unable to function in the modern world. You might think that the fact that these services are an absolute necessity to these businesses make them an easy target for selling, but that is now always the case. There are definitely some positives as well as some negatives when selling merchant services.

This guide will show you some of each and hopefully give you some insight as to whether a career selling merchant services is right for you.

Pros

Undoubtedly, there are some very positive aspects of selling merchant services for a living. If you have had a sales job that is similar in the past, you already have known some of these benefits. Here are some of the best things about selling merchant services.

There is Always a Market

One of the best things about working in the merchant services industry is that there is never a lack of demand for these services. There are always new businesses sprouting up as people chase their passion for owning their own business. And existing businesses are always evaluating their options and ensuring that they are getting the best deal on the market. For that reason, you won’t ever have to worry about the industry as a whole drying up. People will always need to spend digital money and businesses will always need to find a way to accept it.

Set Your Schedule

For many that are in a commission-based sales job, one of the greatest benefits of it is being able to get to the point where you are working when you want to work instead of punching a time clock when you get to work. When you are a partner in a merchant services ISO agent program, you will be able to set your appointments on a schedule that works well for you.

Build Passive Income

Finding and signing clients to lucrative merchant processing contracts is hard work, nobody denies that. However, all of the hard work that you put into this process could end up paying out tenfold throughout the years. One of the greatest things about being a merchant services salesperson is that your accounts can earn you passive and residual income long after you have closed them to a contract. This could help you build passive income for years to come and eventually phase out the bulk of the labor that is involved in this career.

High Commission Rates

When you compare merchant services to other industries out there, you will find that it has a very competitive and comparatively high commission rate compared to those other industries. The high price of the contracts and the fact that they continue to pay out for years to come is what makes these sales so valuable and why some of the best salespeople in the world turn to merchant services when they want to increase their earning potential.

Cons

Just as there are many pros to selling merchant services, there are also some aspects that could prove difficult. You should watch out for these aspects and consider whether they are something that you are able to overcome and overlook.

Highly Competitive Industry

There is always a lot of demand for merchant services, but this fact also means that there is a lot of competition. One of the hardest aspects of selling merchant services is that you will always have competition breathing down your neck, waiting to provide your client with a better rate. This is really where your ability to create and nurture relationships will come in handy with client retention. This industry is not for those that don’t like competition and healthy capitalist tendencies.

Dependent on Success to Make Money

When you are a merchant services representative in any industry, you know that your ability to make money is heavily dependent on the success that you have when selling your product or service. It’s no different in selling credit card processing accounts. If you want to have a good income, then you will need to become skilled at selling these products. If you don’t feel confident that you can do that, then it might not be the right choice for you.

Posted by: Scott Shaw AT 07:16 am   |  Permalink   |  Email

How to Start a Payment Processing Business?

Starting a payment processing business can be a lucrative venture, but it requires careful planning and consideration. The first step in starting a payment processing business is to conduct thorough market research to understand the demand for payment processing services in your target market. This research can help you identify potential competitors, determine pricing strategies, and pinpoint the needs of your target customers. Once you have a solid understanding of the market, you can begin to create a business plan that outlines your goals, target market, revenue projections, and marketing strategies.

After developing a business plan, the next step in starting a payment processing business is to choose a payment processor to partner with. This partnership is crucial, as the payment processor will handle the actual processing of transactions, so it is important to choose a reliable and reputable company. Additionally, you will need to secure any necessary licenses and permits to legally operate your business. Once you have everything in place, you can begin marketing your services to potential clients and building relationships with merchants who may benefit from your payment processing solutions. With hard work, dedication, and a strong business plan, you can successfully launch and grow a payment processing business.

With the rapid growth of e-commerce and online transactions, the demand for payment processing services has increased substantially. White label payment processing is a business model where a company offers payment processing services to merchants under their own brand name.

What is White Label Payment Processing?

White label payment processing is a service where a company provides payment processing services to merchants under their own branding. This means that the merchant will see the payment processor's branding, but the processing service is actually provided by a third-party company.

The white label payment provider takes care of all the technical aspects of payment processing, including payment gateways, security, and compliance, while the merchant focuses on growing their business.

Advantages of White Label Payment Processing:

  • Flexibility: White label payment processing allows merchants to customize the payment process to meet their specific requirements.
  • Branding: Merchants can ensure that the payment process aligns with their brand image, enhancing customer trust and loyalty.
  • Cost-effective: White label payment processing eliminates the need for merchants to invest in developing their payment processing system, saving them time and money.
  • Technical support: White label payment processing providers offer technical support to merchants, ensuring a smooth payment process.

How to Start Your Own Payment Processing Company

  • Research the Market: Before starting your payment processing company, it's crucial to research the market to understand the demand, competition, and potential opportunities.
  • Develop a Business Plan: Create a detailed business plan outlining your target market, revenue model, marketing strategy, and financial projections.
  • Obtain the Necessary Licenses: To operate a payment processing company, you will need to obtain licenses from regulatory authorities. Ensure you comply with all legal requirements.
  • Choose a White Label Payment Processing Provider: Select a white label payment processing provider that meets your requirements in terms of features, pricing, and customer support.
  • Customize Your Branding: Customize the payment processing service with your branding and integrate it seamlessly with your website or platform.
  • Market Your Services: Promote your payment processing services to merchants through marketing campaigns, partnerships, and networking events.
  • Provide Excellent Customer Support: Offer excellent customer support to merchants to build long-term relationships and grow your business.

How Much Does It Cost to Become a Registered ISO for Merchant Services?

To become a Registered ISO (Independent Sales Organization) for merchant services, there are several costs involved, including:

  • Registration Fees: The registration fee to become an ISO can range from $500 to $5,000, depending on the payment processor and the services offered.
  • Compliance Costs: ISOs are required to comply with industry regulations, which may involve additional costs for training, audits, and certifications.
  • Technology Costs: ISOs need to invest in technology infrastructure, including payment gateways, security systems, and software development.
  • Sales and Marketing Costs: ISOs need to allocate budget for sales and marketing activities to promote their merchant services and attract new clients.
  • Miscellaneous Costs: Other costs may include insurance, legal fees, and operational expenses.

In conclusion, white label payment processing is a valuable business opportunity for entrepreneurs looking to enter the payment processing industry. By partnering with a white label payment processing provider, you can offer payment processing services under your brand name, providing a seamless experience for merchants. Starting your payment processing company requires thorough research, planning, and investment, but with the right strategy and dedication, you can build a successful business in this growing industry.

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    Shaw Merchant Group is a registered DBA of EPX, a registered ISO of BMO Harris Bank N.A., Chicago, IL, Fresno First Bank, Fresno, CA, and Citizens Bank N.A., Providence, RI.

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