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Shaw Merchant Group
Saturday, February 26 2022
Selling Merchant Services - A Step-By-Step Process

As you might already realize, selling merchant services, such as credit card processing, can be extremely lucrative. Below are the steps that you can take to get into this fascinating business, starting with finding your first leads:

Step 1: Find Your Prospects - First, you need to start thinking about where your prospects are. What sort of businesses do you want to sell to, and where can you find them? Your best bet is probably to find businesses that are currently in need of merchant services, since it's much easier to persuade a merchant if he isn't already signed up with a competitor. You can find out what new businesses have opened up in your area by joining your local chamber of commerce or professional business associations. Being able to interface with business owners in person will give you a huge leg up over the competition. You might also try looking in your local newspaper for local stores that have just opened up.

Step 2: Make a Sales Pitch - Sometimes your ISO will provide you with a sales pitch, but you might be better off making one of your own that you adapt to your situation or niche. In general, though, just put yourself in the shoes of your prospect? What do they really want? Your sales pitch should revolve around that. If you don't know enough about your potential customer yet, ask him. Have him tell you about his sales, what kind of industry that he's in, and whether most of his transactions are done online or at his physical storefront. This will give you an idea of how to serve his unique needs. Ask your prospect if he'd like to customize his solution using your products, and then help him put his ideal credit card processing setup together. In this business, you'll want to ditch any high-pressure sales tactics when selling merchant services. Since you will have a long-term relationship, the prospect needs to feel comfortable that he got exactly what he wanted.

Step 3: Sell It - Once you have figured out what your prospect needs and taken the time to come up with a good solution, schedule a time for another meeting. It shouldn't take more than twenty minutes or so to pitch your idea. You might want to put a power point presentation together, or something similarly visual to get your point across. Be very clear in the language you use, by the way. Make sure that it's nothing too obscure that will confuse the merchant. Also, don't be overly detailed—the merchant is only really going to care about how the solution will serve his ends. Just focus on telling him how it's going to save him time and money.

Step 4: Close the Deal - If your prospect is ready to move forward, then get started as soon as possible. Don't put it off; make sure to work while the merchant's “buying temperature” is hot. Fill out the application for the service right then and there if you can.

Step 5: Stay Involved - Since you will be making residual income from this person, make sure that you build a relationship with them over the long-term. Don't just sell to them and disappear. Your residuals depend on their staying with your service, so customer retention is important. In addition, many of your future prospects will come through word-of-mouth from your current prospects if you do your job right. It's extremely important to have a good reputation because people will certainly hear about you through the grapevine, and you're going to want them to hear good things—your business depends on it.

Step 6: Keep Funneling Sales Through Your Pipeline - In this industry, things run a little slower than usual, since you're dealing with the complexities of another business. It is the nature of B2B sales, so you might be working to close a deal for weeks. This is why it's important to multi-task, and to always be working on more than one account at a time. Meet with as many merchants as is reasonable, and make sure to do your best revive any leads that seem to have cooled off and disappeared. Always be in the process of signing up new merchants, and don't let yourself idle for too long. This is the best way to build up a large volume of residuals over time.

Posted by: Scott Shaw AT 01:20 pm   |  Permalink   |  Email

How to Become a Registered ISO?

Becoming a Registered Independent Sales Organization (ISO) for merchant services involves meeting specific requirements set by credit card companies and payment processors. To become an ISO, individuals or companies must establish a relationship with a sponsoring bank that is a member of card networks like Visa and Mastercard. This relationship allows the ISO to process credit card transactions on behalf of merchants. In addition, ISOs are required to comply with strict industry regulations and security standards, such as the Payment Card Industry Data Security Standard (PCI DSS), to ensure the secure handling of cardholder data. Having a solid understanding of these regulations and standards is crucial for becoming a Registered ISO and demonstrating a commitment to compliance and data protection.

In addition to partnering with a sponsoring bank and adhering to industry regulations, individuals seeking to become a Registered ISO should have a strong background in sales and merchant services. Successful ISOs are adept at acquiring and managing merchant accounts, as well as providing ongoing support to clients. Building relationships with merchants, understanding their businesses, and offering tailored payment processing solutions are key aspects of the role. Additionally, obtaining certifications such as the Certified Payment Professional (CPP) designation can enhance credibility and demonstrate expertise in payment processing. By meeting these requirements and demonstrating a commitment to compliance, service excellence, and client satisfaction, individuals can establish themselves as a reputable and successful Registered ISO in the merchant services industry.

Becoming a credit card processing agent can be a lucrative and rewarding career choice for individuals looking to enter the world of sales and financial services. By partnering with a reputable ISO (Independent Sales Organization) and offering point of sale solutions to businesses, you can earn a substantial income while helping merchants streamline their payment processing operations. In this comprehensive guide, we will cover the steps to becoming a credit card processing agent, explore the best ISO agent programs for selling point of sale solutions, and provide insights into the earning potential in the merchant services industry.

How to Become a Credit Card Processing Agent

1. Understand the Industry: Before embarking on a career as a credit card processing agent, it is essential to familiarize yourself with the payment processing industry. Learn about different types of merchant accounts, payment gateways, and processing fees to better serve your clients.

2. Obtain the Necessary Licenses: In order to legally sell merchant services, you may need to obtain a business license or register as a sales agent with a reputable ISO. Check with your local government agencies to ensure that you are compliant with all regulations.

3. Choose a Reputable ISO Partner: Partnering with a reputable ISO is crucial to your success as a credit card processing agent. Look for companies that offer competitive rates, top-notch customer service, and a comprehensive training program for their agents.

4. Complete Training and Certification: Many ISOs provide training programs for new agents to learn about the company's products and services, as well as sales techniques and industry best practices. Take advantage of these resources to build your knowledge and skills.

5. Build a Sales Strategy: Develop a sales strategy that targets businesses in need of point of sale solutions. Identify your target market, create a compelling pitch, and leverage your network to generate leads and close deals.

6. Provide Excellent Customer Service: Building long-term relationships with your clients is key to your success as a credit card processing agent. Be responsive to their needs, address any issues promptly, and go above and beyond to deliver exceptional service.

7. Stay Updated on Industry Trends: The payment processing industry is constantly evolving, with new technologies and regulations impacting the landscape. Stay informed about industry trends and innovations to better serve your clients and stay ahead of the competition.

Best ISO Agent Programs for Selling Point of Sale Solutions

1. First Data: First Data is a leading provider of payment processing solutions, offering a comprehensive suite of point of sale solutions for businesses of all sizes. Their ISO agent program provides competitive rates, dedicated support, and cutting-edge technology to help you succeed in the merchant services industry.

2. North American Bancard: North American Bancard is another trusted name in the payment processing industry, offering a range of point of sale solutions for businesses. Their ISO agent program provides generous commissions, ongoing training, and marketing support to help you grow your sales.

3. TSYS: TSYS is a global payment solutions provider known for its innovative technology and industry expertise. Their ISO agent program offers a competitive commission structure, access to cutting-edge payment solutions, and personalized support to help you succeed as a credit card processing agent.

4. Worldpay: Worldpay is a leading provider of payment processing solutions, offering a variety of point of sale solutions for businesses in various industries. Their ISO agent program provides competitive rates, marketing support, and resources to help you build a successful merchant services business.

5. Square: Square is a popular payment processing platform that offers point of sale solutions for small businesses. Their ISO agent program provides a simple and straightforward commission structure, as well as access to Square's suite of payment processing tools and services.

Earning Potential in the Merchant Services Industry

1. Commissions: As a credit card processing agent, you can earn commissions on every sale you make, typically ranging from 0.25% to 1% of the transaction volume. Some ISOs may offer additional bonuses or incentives for meeting sales targets or acquiring new clients.

2. Residual Income: In addition to upfront commissions, many ISO agent programs also offer residual income, which is a percentage of the ongoing transaction volume generated by your clients. This can provide a steady stream of passive income over time as you build your client portfolio.

3. Additional Revenue Streams: In addition to commissions and residual income, credit card processing agents may also earn revenue from ancillary services such as equipment leases, payment gateway fees, and value-added services. These additional revenue streams can further boost your earning potential in the merchant services industry.

4. Growth Opportunities: The merchant services industry is growing rapidly, with businesses of all sizes looking for innovative payment processing solutions. By building a strong client base and providing excellent service, you can expand your business and increase your earning potential over time.

5. Financial Freedom: With the right skills, dedication, and strategic planning, credit card processing agents have the potential to earn a substantial income and achieve financial freedom. By leveraging the resources and support provided by reputable ISOs, you can build a successful merchant services business and enjoy a rewarding career in the payment processing industry.

In conclusion, becoming a credit card processing agent can be a rewarding and lucrative career choice for individuals looking to enter the world of sales and financial services. By partnering with a reputable ISO, offering point of sale solutions to businesses, and providing excellent customer service, you can build a successful merchant services business and achieve financial freedom in the payment processing industry. With the right training, support, and determination, you can unlock your earning potential and thrive in this dynamic and growing industry.

With the rapid growth of e-commerce and online transactions, the demand for payment processing services has increased substantially. White label payment processing is a business model where a company offers payment processing services to merchants under their own brand name.

What is White Label Payment Processing?

White label payment processing is a service where a company provides payment processing services to merchants under their own branding. This means that the merchant will see the payment processor's branding, but the processing service is actually provided by a third-party company.

The white label payment processing provider takes care of all the technical aspects of payment processing, including payment gateways, security, and compliance, while the merchant focuses on growing their business.

Advantages of White Label Payment Processing:

1. Flexibility: White label payment processing allows merchants to customize the payment process to meet their specific requirements.

2. Branding: Merchants can ensure that the payment process aligns with their brand image, enhancing customer trust and loyalty.

3. Cost-effective: White label payment processing eliminates the need for merchants to invest in developing their payment processing system, saving them time and money.

4. Technical support: White label payment processing providers offer technical support to merchants, ensuring a smooth payment process.

How to Start Your Own Payment Processing Company

1. Research the Market: Before starting your payment processing company, it's crucial to research the market to understand the demand, competition, and potential opportunities.

2. Develop a Business Plan: Create a detailed business plan outlining your target market, revenue model, marketing strategy, and financial projections.

3. Obtain the Necessary Licenses: To operate a payment processing company, you will need to obtain licenses from regulatory authorities. Ensure you comply with all legal requirements.

4. Choose a White Label Payment Processing Provider: Select a white label payment processing provider that meets your requirements in terms of features, pricing, and customer support.

5. Customize Your Branding: Customize the payment processing service with your branding and integrate it seamlessly with your website or platform.

6. Market Your Services: Promote your payment processing services to merchants through marketing campaigns, partnerships, and networking events.

7. Provide Excellent Customer Support: Offer excellent customer support to merchants to build long-term relationships and grow your business.

How Much Does It Cost to Become a Registered ISO for Merchant Services?

To become a Registered ISO (Independent Sales Organization) for merchant services, there are several costs involved, including:

1. Registration Fees: The registration fee to become an ISO can range from $500 to $5,000, depending on the payment processor and the services offered.

2. Compliance Costs: ISOs are required to comply with industry regulations, which may involve additional costs for training, audits, and certifications.

3. Technology Costs: ISOs need to invest in technology infrastructure, including payment gateways, security systems, and software development.

4. Sales and Marketing Costs: ISOs need to allocate budget for sales and marketing activities to promote their merchant services and attract new clients.

5. Miscellaneous Costs: Other costs may include insurance, legal fees, and operational expenses.

In conclusion, white label payment processing is a valuable business opportunity for entrepreneurs looking to enter the payment processing industry. By partnering with a white label payment processing provider, you can offer payment processing services under your brand name, providing a seamless experience for merchants. Starting your payment processing company requires thorough research, planning, and investment, but with the right strategy and dedication, you can build a successful business in this growing industry.

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    Shaw Merchant Group is a registered DBA of EPX, a registered ISO of BMO Harris Bank N.A., Chicago, IL, Fresno First Bank, Fresno, CA, and Citizens Bank N.A., Providence, RI.

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