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North American Bancard

Merchant Services Reseller Program

A merchant services reseller program is a partnership between a merchant services provider and an independent sales organization (ISO) or individual looking to resell payment processing services to merchants. The reseller acts as a middleman between the merchant and the provider, offering a range of services such as credit card processing, mobile payment solutions, and point-of-sale systems. Resellers earn commissions on the sales they generate and often receive training and support from the provider to help them succeed in the industry. This program allows individuals or organizations to start their own business in the merchant services industry without the need for significant upfront capital or expertise.

To become a merchant services reseller, you typically need to submit an application to a merchant services provider or ISO that offers a reseller program. The application process may involve providing information about your business, your sales experience, and your goals as a reseller. Once approved, you will receive training on the provider's products and services, as well as access to marketing materials and support to help you start selling. As a reseller, you will work independently to find and sign up new merchants to use the provider's services, earning commissions on each sale. With the right combination of sales skills and dedication, you can build a successful business as a merchant services reseller.

Becoming a payment processing reseller and selling merchant services to small businesses can be a lucrative and rewarding career. With the rise of online shopping and the increasing demand for secure payment processing solutions, there is a growing need for payment processing resellers to help businesses facilitate transactions efficiently. In this comprehensive guide, we will cover everything you need to know about becoming a payment processing reseller, how to sell merchant services to small businesses, and highlight some of the best merchant services reseller programs available.

Becoming a Payment Processing Reseller

1. Understand the Industry:

  • Familiarize yourself with the payment processing industry, including key players, trends, and challenges.
  • Research different types of payment processing solutions, such as credit card processing, online payments, and mobile payments.

2. Obtain the Necessary Licenses and Certifications:

  • Check with your state and local regulatory agencies to determine if you need a license to operate as a payment processing reseller.
  • Consider obtaining certifications from organizations like the Electronic Transactions Association (ETA) to enhance your credibility.

3. Choose a Payment Processing Partner:

  • Research and compare different payment processing providers to find one that offers competitive rates, reliable customer support, and innovative solutions.
  • Consider partnering with a payment processing company that offers a reseller program to simplify the process of becoming a reseller.

4. Set Up Your Business:

  • Register your business with the appropriate authorities and obtain any necessary permits or licenses.
  • Set up a professional website and marketing materials to promote your services to potential clients.

5. Develop a Sales Strategy:

  • Identify your target market and create a sales pitch that highlights the benefits of your payment processing services.
  • Consider offering value-added services, such as customized payment solutions or ongoing support, to attract more clients.

6. Start Selling:

  • Reach out to small businesses in your area and offer them a free consultation to discuss their payment processing needs.
  • Build relationships with local business associations and networking groups to generate leads and referrals.

Selling Merchant Services to Small Businesses

1. Understand the Needs of Small Businesses:

  • Small businesses have unique payment processing needs, such as affordable rates, user-friendly technology, and responsive customer support.
  • Tailor your sales pitch to address these specific needs and demonstrate how your services can help businesses grow.

2. Offer Competitive Rates and Fees:

  • Small businesses are often price-sensitive, so it's essential to offer competitive rates and transparent fees to attract and retain clients.
  • Be upfront about any hidden costs or additional charges to build trust with your clients.

3. Provide Exceptional Customer Service:

  • Small businesses value personalized service and quick response times, so be responsive to their inquiries and provide ongoing support.
  • Offer training and resources to help businesses optimize their payment processing systems and maximize their revenue.

4. Customize Solutions to Fit Each Client's Needs:

  • Listen to your clients' concerns and preferences and tailor your payment processing solutions to meet their unique requirements.
  • Offer a range of payment processing options, such as in-person, online, and mobile payments, to accommodate different business models.

5. Demonstrate the Value of Your Services:

  • Highlight the benefits of your payment processing services, such as increased security, faster transactions, and improved cash flow.
  • Provide case studies and testimonials from satisfied clients to showcase the positive impact of your services on small businesses.

6. Follow up and Maintain Relationships:

  • Stay in touch with your clients regularly to address any issues or concerns and ensure their satisfaction with your services.
  • Offer incentives or promotions to encourage repeat business and referrals from your existing clients.

Best Merchant Services Reseller Programs

1. Square:

  • Square offers a comprehensive reseller program that enables you to sell its suite of payment processing solutions, including point-of-sale systems, online payments, and invoicing tools.
  • Benefits of Square's reseller program include competitive pricing, marketing support, and ongoing training and resources to help you succeed as a reseller.

2. Payment Depot:

  • Payment Depot's reseller program provides resellers with access to its innovative payment processing solutions, including interchange-plus pricing, flat-rate fees, and customizable reporting tools.
  • Resellers can benefit from Payment Depot's dedicated support team, co-branded marketing materials, and generous commission structure.

3. Dharma Merchant Services:

  • Dharma Merchant Services offers a reseller program that allows resellers to sell its ethically sourced and sustainable payment processing solutions to small businesses.
  • Benefits of Dharma's reseller program include competitive pricing, transparent fees, and access to a wide range of payment processing options to meet the needs of diverse clients.

4. Payline Data:

  • Payline Data's reseller program offers resellers the opportunity to sell its cutting-edge payment processing solutions, including virtual terminals, mobile payments, and e-commerce integrations.
  • Resellers can take advantage of Payline Data's robust reporting tools, dedicated account managers, and ongoing training and support to help them grow their reseller businesses.

In conclusion, becoming a payment processing reseller and selling merchant services to small businesses requires a combination of industry knowledge, sales skills, and dedication to providing exceptional service to your clients. By following the steps outlined in this comprehensive guide and partnering with a reputable payment processing provider that offers a reseller program, you can build a successful reseller business and help small businesses thrive in today's competitive market.

    North American Bancard is a registered ISO of BMO Harris Bank N.A., Chicago, IL, Fresno First Bank, Fresno, CA, and Citizens Bank N.A., Providence, RI.

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