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Shaw Merchant Group

POS System Reseller Program

A POS (Point of Sale) system reseller program is a partnership between a POS system provider and an individual or organization looking to resell POS solutions to businesses. POS system resellers act as intermediaries, helping businesses implement and utilize POS systems for transactions, inventory management, and customer relationship management. Resellers earn commissions on sales they generate and may receive training, technical support, and marketing assistance from the POS system provider. This program enables individuals or businesses to enter the POS industry without the need for significant upfront investment or technical expertise.

To become a POS system reseller, you typically need to apply to a POS system provider offering a reseller program. The application process may require you to provide information about your business experience, sales background, and objectives as a reseller. Upon approval, you will receive training on the provider's POS products and services, as well as access to sales resources and marketing materials to assist you in selling POS solutions. By networking with businesses, showcasing the benefits of POS systems, and delivering excellent customer service, you can establish a successful business as a POS system reseller and build lasting relationships with clients in need of efficient and effective POS solutions.

Becoming a payment processing reseller and selling merchant services to small businesses can be a lucrative and rewarding career. With the rise of online shopping and the increasing demand for secure payment processing solutions, there is a growing need for payment processing resellers to help businesses facilitate transactions efficiently. In this comprehensive guide, we will cover everything you need to know about becoming a payment processing reseller, how to sell merchant services to small businesses, and highlight some of the best merchant services reseller programs available.

Becoming a Payment Processing Reseller

1. Understand the Industry:

  • Familiarize yourself with the payment processing industry, including key players, trends, and challenges.
  • Research different types of payment processing solutions, such as credit card processing, online payments, and mobile payments.

2. Obtain the Necessary Licenses and Certifications:

  • Check with your state and local regulatory agencies to determine if you need a license to operate as a payment processing reseller.
  • Consider obtaining certifications from organizations like the Electronic Transactions Association (ETA) to enhance your credibility.

3. Choose a Payment Processing Partner:

  • Research and compare different payment processing providers to find one that offers competitive rates, reliable customer support, and innovative solutions.
  • Consider partnering with a payment processing company that offers a reseller program to simplify the process of becoming a reseller.

4. Set Up Your Business:

  • Register your business with the appropriate authorities and obtain any necessary permits or licenses.
  • Set up a professional website and marketing materials to promote your services to potential clients.

5. Develop a Sales Strategy:

  • Identify your target market and create a sales pitch that highlights the benefits of your payment processing services.
  • Consider offering value-added services, such as customized payment solutions or ongoing support, to attract more clients.

6. Start Selling:

  • Reach out to small businesses in your area and offer them a free consultation to discuss their payment processing needs.
  • Build relationships with local business associations and networking groups to generate leads and referrals.

Selling Merchant Services to Small Businesses

1. Understand the Needs of Small Businesses:

  • Small businesses have unique payment processing needs, such as affordable rates, user-friendly technology, and responsive customer support.
  • Tailor your sales pitch to address these specific needs and demonstrate how your services can help businesses grow.

2. Offer Competitive Rates and Fees:

  • Small businesses are often price-sensitive, so it's essential to offer competitive rates and transparent fees to attract and retain clients.
  • Be upfront about any hidden costs or additional charges to build trust with your clients.


3. Provide Exceptional Customer Service:

  • Small businesses value personalized service and quick response times, so be responsive to their inquiries and provide ongoing support.
  • Offer training and resources to help businesses optimize their payment processing systems and maximize their revenue.

4. Customize Solutions to Fit Each Client's Needs:

  • Listen to your clients' concerns and preferences and tailor your payment processing solutions to meet their unique requirements.
  • Offer a range of payment processing options, such as in-person, online, and mobile payments, to accommodate different business models.

5. Demonstrate the Value of Your Services:

  • Highlight the benefits of your payment processing services, such as increased security, faster transactions, and improved cash flow.
  • Provide case studies and testimonials from satisfied clients to showcase the positive impact of your services on small businesses.

6. Follow up and Maintain Relationships:

  • Stay in touch with your clients regularly to address any issues or concerns and ensure their satisfaction with your services.
  • Offer incentives or promotions to encourage repeat business and referrals from your existing clients.

Best Merchant Services Reseller Programs

1. Square:

  • Square offers a comprehensive reseller program that enables you to sell its suite of payment processing solutions, including point-of-sale systems, online payments, and invoicing tools.
  • Benefits of Square's reseller program include competitive pricing, marketing support, and ongoing training and resources to help you succeed as a reseller.

2. Payment Depot:

  • Payment Depot's reseller program provides resellers with access to its innovative payment processing solutions, including interchange-plus pricing, flat-rate fees, and customizable reporting tools.
  • Resellers can benefit from Payment Depot's dedicated support team, co-branded marketing materials, and generous commission structure.

3. Dharma Merchant Services:

  • Dharma Merchant Services offers a reseller program that allows resellers to sell its ethically sourced and sustainable payment processing solutions to small businesses.
  • Benefits of Dharma's reseller program include competitive pricing, transparent fees, and access to a wide range of payment processing options to meet the needs of diverse clients.

4. Payline Data:

  • Payline Data's reseller program offers resellers the opportunity to sell its cutting-edge payment processing solutions, including virtual terminals, mobile payments, and e-commerce integrations.
  • Resellers can take advantage of Payline Data's robust reporting tools, dedicated account managers, and ongoing training and support to help them grow their reseller businesses.

In conclusion, becoming a payment processing reseller and selling merchant services to small businesses requires a combination of industry knowledge, sales skills, and dedication to providing exceptional service to your clients. By following the steps outlined in this comprehensive guide and partnering with a reputable payment processing provider that offers a reseller program, you can build a successful reseller business and help small businesses thrive in today's competitive market.

In the world of e-commerce and online transactions, payment processing is a crucial aspect of any business. White label payment processing offers a unique opportunity for entrepreneurs to enter the merchant services industry and provide payment processing solutions to businesses of all sizes. In this comprehensive guide, we will explore what white label payment processing is, how to become a merchant services reseller using white label payment processing, and how much it costs to become a payment processing reseller.

What is White Label Payment Processing?

White label payment processing refers to a business model where a payment processing company provides its services under the brand name of another company. In other words, a white label payment processor allows businesses to offer payment processing solutions to their customers without having to build their own payment processing infrastructure.

White label payment processing services typically include:

  • Online payment gateways
  • Point-of-sale systems
  • Virtual terminals
  • Mobile payment solutions
  • Fraud prevention tools
  • Reporting and analytics

By partnering with a white label payment service provider, businesses can offer a seamless and secure payment experience to their customers while focusing on their core business offerings.

How to Become a Merchant Services Reseller Using White Label Payment Processing

Becoming a merchant services reseller using white label payment processing involves several steps. Here are some key points to consider:

1. Research and Choose a White Label Payment Processing Provider: Start by researching various white label payment processing providers and comparing their services, pricing, and support offerings. Choose a provider that aligns with your business goals and values.

2. Sign Up as a Reseller: Once you have selected a white label payment processing provider, sign up as a reseller or partner. This usually involves filling out an application form and providing some basic information about your business.

3. Customize Your Branding: Work with the white label payment processing provider to customize the payment processing solution with your branding elements, such as logo, color scheme, and messaging.

4. Integrate the Payment Processing Solution: Integrate the white label payment processing solution into your existing systems or website. This may require technical expertise, so consider hiring a developer if needed.

5. Market Your Services: Once the white label payment processing solution is up and running, market your services to potential clients. Highlight the benefits of using your payment processing solution, such as fast transactions, secure payments, and reliable support.

6. Provide Support and Customer Service: Offer excellent customer support and service to your clients to maintain customer satisfaction and loyalty. Respond promptly to inquiries and resolve any issues that may arise.

7. Grow Your Business: Continuously monitor and optimize your payment processing services to improve performance and attract new clients. Consider expanding your offerings to include additional merchant services, such as loyalty programs or marketing tools.

How Much Does It Cost to Become a Payment Processing Reseller?

The cost of becoming a payment processing reseller using white label payment processing can vary depending on the provider and the services offered. Here are some key cost factors to consider:

1. Setup Fees: Some white label payment processing providers may charge a one-time setup fee to customize the payment processing solution with your branding and integrate it into your systems.

2. Monthly Fees: Most white label payment processing providers charge a monthly fee to access their services and support. The monthly fee can range from a few hundred dollars to several thousand dollars, depending on the volume of transactions processed.

3. Transaction Fees: In addition to monthly fees, white label payment processing providers typically charge a transaction fee for each payment processed through their system. Transaction fees can vary based on the payment method used (e.g., credit card, debit card, ACH) and the volume of transactions processed.

4. Support and Training Fees: Some white label payment processing providers may charge additional fees for training and support services, such as onboarding new clients or troubleshooting technical issues.

5. Marketing and Sales Costs: To attract new clients and grow your business, you may need to invest in marketing and sales efforts, such as advertising, promotions, and lead generation.

Overall, the cost of becoming a payment processing reseller using white label payment processing can be a significant investment. However, the potential for recurring revenue and business growth can outweigh the initial costs over time.

In conclusion, white label payment processing offers a lucrative opportunity for entrepreneurs to enter the merchant services industry and provide payment processing solutions to businesses. By partnering with a white label payment processing provider, businesses can offer seamless and secure payment experiences to their customers while focusing on their core offerings. To become a merchant services reseller using white label payment processing, follow the steps outlined in this comprehensive guide and consider the cost factors involved in starting and growing your payment processing business.

    Shaw Merchant Group is a registered DBA of EPX, a registered ISO of BMO Harris Bank N.A., Chicago, IL, Fresno First Bank, Fresno, CA, and Citizens Bank N.A., Providence, RI.

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